Promotional ink pens are one of the most common items chosen by businesses and organizations looking for a cost-efficient way to spread brand awareness. Whether it’s in the office, at home, or traveling, pens are used on a daily basis and have a truly universal appeal. They’re also small and lightweight, which makes them a good choice for direct mail or event marketing.

Below we discuss the most prominent types of promotional advertising pens used by businesses as a part of their marketing and advertising campaigns, as well as some of the primary imprinting and customization considerations. Since pens are such a popular promotional item there are usually thousands to choose from. Your target audience has probably received one before, and the key to getting the best return on investment from your pen purchase is selecting and customizing a pen so it clearly conveys your advertising and branding message.

Ballpoints and Rollerballs
The most common types of promotional pen are ballpoint and rollerball. Ballpoint pens use an oil-based ink and require more pressure when you write, so they are ideal for use with carbon copies. Also, since they use oil-ink, the ink won’t run if it gets wet. Rollerball pens use water-based ink and a different ball mechanism. They require less pressure when writing and the ink will run if saturated. You’ll find plenty of ballpoints and rollerballs in our promotional pen department for a variety of prices, such as our cheap promotional pens under . Gel pens, which are becoming more common, are a mix of the two. They use a water-based ink that is more viscous like an oil-based ink, and a ball mechanism that has similarities to both ballpoint and rollerball pens. While ballpoint pens are more durable, many people prefer the feel of writing with a rollerball or gel pen. Since your company logo is visible when the pen is used, it’s important to pick a pen that your recipients will enjoy using in the long-term. For example, a rollerball might be a better gift to corporate clients because they may prefer the feel and style of the pen in comparison to standard ballpoint pens their office provides.

Click, Twist and Stick
There are three common pen designs. Stick pens consist of a barrel and cap and are probably the most conventional. Click pens have a clicking mechanism that exposes or retracts the point, while twist pens use a twist mechanism to do the same. Again, it’s a matter of personal choice. Click and twist pens often serve a dual function as their maneuvering capabilities can serve as a stress relief toy. There are plenty of options available for all three types to fit your promotional needs and budget.

Highlighters and Markers
Promotional highlighters are another popular advertising item. Since they’re generally larger than a writing pen, they usually have a larger imprint area, which enables you to have more options with your logo design and other artwork services. Highlighters are normally used in an office environment, so they’re a good choice for a B2B promotion. Before I worked in the promotional products industry I had already noticed two things about highlighters. First, if I didn’t have a promotional highlighter on my desk, I probably didn’t have a highlighter at all. Second, if I was going around the office asking my coworkers if they had a writing utensil I could borrow, it was usually a highlighter. A majority of the more effective promotional products are something practical that can be used every day; highlighters are a great example.

Unique Promotional Pens: Light-up, Novelty and Message Pens
There are thousands of types of promotional pens, and some of them really stand out. Some novelty pens incorporate a shape or theme that align well with your brand image or mission statement. Light-up and glow pens are a great tradeshow giveaway because they attract attention and drive prospective clients to your booth. Message pens, or video pens, use the click mechanism to display a scrolling message which gives you the opportunity to be creative, or simply convey more information compared with a basic promotional pen.

Stylus and Multifunction Pens
Stylus and multifunction pens are a growing category as PDAs and other electronic devices are becoming more popular. Choosing a multifunction pen branded with your message increases the likelihood it will be more useful and durable than other writing utensils received by that client; ultimately establishing greater brand recognition.

Artwork, Imprinting and Customization
Pens are typically pad printed or screen printed. Depending on the type of pen, you can have your logo and other information printed on the barrel, the cap and/or the clip. Imprint locations and the number of colors will vary from pen to pen, so if your logo uses three colors and you need all three on the pen, keep that consideration in mind from the beginning of your selection process. Also keep in mind that the imprint area on a pen is always limited, regardless of what type you choose. Think about what information you really need to accomplish your marketing and advertising goals. If it’s more than a short line or two of text, you may want to consider creative ways to revise your message or other products that may give you more space to work with.

Pen is the general instrument that is being used to write commonly on a paper. In ancient times, people used to write with the help of ink. But with the changing time a new discovery to write was known as pen. Like say of above 90% of world population is using pens in their daily life. A ballpoint pen was known in British English as a brio. A ballpoint pen is a writing instrument which features a tip that is automatically refreshed with ink. A pen used for writing has its writing point a small bearing that transfers ink stored in a cartridge onto a writing surface. A ballpoint pen has an internal chamber filled with a viscous ink that is dispensed at the tip during used by the rolling action of a metal sphere ranging from 0.7mm to 1.2mm in diameter of brass, steel or tungsten carbide.

One of traits of ballpoint pen is that ink just gets dry enough as soon as it comes into contact of paper. It is very cheap and dose not requires any maintenance for if a ballpoint gets damaged as compared to fountain pen. And so looking to its features and other factors people have started opting for ballpoint pen rather than fountain pen and has become the daily mode of writing instrument. Ball point has become the most popular tool for everyday writing.

There are various types of ballpoint pens available in the market.

- Disposable pens are mainly made up of cheap plastic material and can be discarded when you find the ink is been consumed.

- Refillable pens can be low quality of metal or plastic made which tend to be higher in price. The refill once uses complete internal ink then fall in the need to be refilled again with an assistance of ink pot. The simplest type of ballpoint pens have a cap to cover the tip when the pen is not in use, while others have a mechanism for retracting the tip. The fundamental concept that is worked behind this mechanism is a button at the top and powered by a spring within the pen apparatus. You will also come across even other locking kind of system like pair of buttons, a screw, or a slide.

- Roller ball pens combine the ballpoint design with the use of liquid ink and flow systems from fountain pens.

- Space pens combine a more viscous than normal ballpoint pen ink with a gas pressurized piston which forces the ink toward the point. This design allows the pen to write even upside down or in zero gravity environments.

Thus, ballpoint pen has its own significance because of its utilization in routine life. Black ballpoint pen has gained much of fame within short time in all ballpoint products.

More Cheap Ballpoint Rollerball Articles

The 21st century has brought about an increased awareness of the impact human civilization has on our planet’s fragile ecosystem. Recycling goods, using renewable energy sources, reducing our carbon imprint and seeking other methods of sustainable living have become the rule rather than the exception. Yet another way in which you can do your part to protect our environment is through the use of ballpoint pen refills.

Think about it – how often do you pick up a pen, use it for a while, then either lose it or throw it away? A regular ink pen refill habit can save you hundreds of dollars wasted on pens, while at the same keep the unnecessary waste of discarded pens out of landfills. Ink and gel pen refills allow you to use the same pen over and over again, with a near limitless life expectancy. Because nearly all disposable pens are made from plastic, ballpoint pen refills translate into a huge decrease of the amount of non-biodegradable plastic scattered all over the Earth.

Another advantage of using writing utensils that require rollerball refills rather than brand new rollerball purchases is that you are much less likely to lose such a writing utensil. While some refillable pens are made from plastic, most are made from metal or even polished wood or precious gemstones. Many are given as special gifts for birthdays, graduations and job promotions, and consequently may feature a personalized monogram or other engraving. This means you are much less likely to leave it at the bank or lend it to a coworker who will probably never give it back.

Pen collectors can certainly attest to the value of a fine fountain pen refill. Many fountain pens have historical significance or unique aesthetic value, making it all the more important to have the option of an ink pen refill.

Ballpoint pen refills, rollerball refills, fountain pen refills, gel pen refills, and any other type of ink pen refill imaginable can be usually be handled in one convenient place by visiting a pen speciality shop. Users can browse a wide variety of brand and color options to suit all their ink pen refill needs. With the everyday convenience, environmental responsibility, and affordability that refillable ink pens offer, there is really no reason to go back to the cheap plastic disposable ones that will inevitably get lost in the bottom of your kitchen drawer.